Fail To Plan Or Plan To Fail
No one sets out to fail at business. The determination of a business owner is a quality that set you apart from the general population. The courage to take your idea and turn it into a viable business makes you a maverick.
So, if you have all this courage and determination, what could stop your business from being an overnight sensation?
It's easy to get lost, deeply lost in the forest of running a successful business. Most business owners unwittingly create a no win situation for themselves and they don't even see it.
Being an expert in the area of your business is not the same as understanding how to get your expertise out to the consumer.
When you merge the brick and motor business concept with the internet and e Commerce you can find yourself skipping some very different steps to be successful.
The top reasons that small business fails online are:
- Poor or no planning
- Failure to execute your ideas
- Lack of funds
- Targeting funds for the wrong area or at least an area that is not yet ready for funds
- Selling everything to everyone
- Poor interface, unstable, sloppy website platforms
- Taking on too much to, to soon and not being able to properly control your growth
You don’t need to know everything about running a business online but you do need to know where to go to find the information you need.
Henry Ford once said, "Vision without execution is just hallucination"
The world has changed dramatically since the emergence of the internet. The “build it and they will come” mentality will certainly cause you to find yourself with a huge loss of initial cash and not enough remaining resources to start over.
Good News / Bad News
Good News: There is no lack of consumers that would love to buy your aftermarket parts
Bad News: There is no lack of competitors selling your aftermarket parts
Good News: There are concrete strategies that will allow you to stand out from your competition
Bad News: Most site owners don’t, won’t or can’t find the time to implement those changes and you can’t build a reputation on what you are going to do.
Good News: The ASAP Network is dedicated to the Aftermarket industry. This means our team is constantly working with Manufacturers to supply dealers with the right tools for success in the industry.
Bad News: You can’t get the tools you need if you don’t have an account on the network. Dealer accounts are free. Are you ready to get your business in line with the consumers looking to buy from you? Get signed up for your free dealer account today.
